Marketing
A Lesson on Follow Up 
When is the last time you looked over your past client list with an eye for who may need your service again? Do you regularly revisit those old files to search for future business? Have you established a good system for tracking previous jobs to prospect for repeat opportunities?
Boosting Your Business with Twitter - Starting Off
Twitter is a relatively amazing new kid on the block when it comes to networking and the web2.0 model. You've got 140 characters to get your point across to your audience. Here's a way to boost your audience and career using twitter as your business building tool.
Catering Mixers to Boost Your PC Business
More recently my wife and I were asked to cater a party. The budget was much lower than we usually worked for, but we had a good feeling about it and did it anyway. What surprised us was all the business that would come from it. Here's what happened.
Client Gifts I
Client gifts. Is it necessary to leave a gift? With every service? Only on special occasions? How much should the gift cost? Should the gift be food or another item?
Client Gifts II
The decision has been made to leave a client gift; what do you give? How much should the gift cost? Should you leave a food item, something seasonal or something else? The answers to these questions will vary from chef to chef and probably from client to client.
Cooking For More To Boost Your PC Business
Have you ever cheffed a party where more folks popped in than you planned? I've done a number of them. Do you rigidly stick to your agreed upon numbers or do you adjust and turn an inconvenience into opportunity? Here's what I mean.
Examine Your Print Marketing Materials
Several recent articles have been dedicated to marketing your personal chef business. Today, I would like to challenge you to take a look at the print materials that you utilize in your marketing.
Fleshing Out Your Content Objectives
Prior to creating content, that is not only relevant to your audience but can be parlayed into a business builder, you’re going to want to know what you want your content to accomplish. Learn the process of fleshing out your content objectives to get the highest ROI of your time and creativity here.
Free Publicity
When the economy is tight and your business gets pinched because of it, it´s time to grow your client base in creative ways. Here´s how to take advantage of free publicity & increase your bottom line.
How To Set Up Craigslist for your Business
Using Craigslist to boost your business has its pluses along with its minuses. It can be a great resource and vehicle when used properly. It holds no credibility for some while others swear by it. Here's how you can get started using 'Craigs'.
How To Use Facebook To Build Your Business
Facebook has a multitude of uses, building your business is one of them. Use it right and reap the rewards. Use it wrong and you could get banned! Get your timely tips here.
Making Your Personal Chef Content Work For You
The purpose of content on and offline is to add perceived value, establish credibility and ultimately move your audience to action. In this series we’ll explore the dynamics behind it all and how to implement it in your business.
Marketing Through Your Local Chamber Of Commerce
Your local Chamber of Commerce is a major resource for building your business. In many cases it's a highly untapped marketplace waiting to be engaged to help you grow your business. They're there for you and now you have to show them how your business is there for them. Here's how.
Marketing Your Personal Chef Business w/ Content
Every business owner at some point in time has to develop their marketing approaches. When you're marketing your personal chef business on and offline content creation plays a crucial role in your process. Understanding what defines content can pose a challenge. Here's the quick answer.
Online Planning Tools
Planning your successful content creation and marketing campaigns are great ways to build your business and increase your following. Using online planning tools can decrease the time it takes you to see results while adding future benefits.
Sign Up for Personal Chef - The Newsletter
Personal Cheffing can be a fulfilling career as well as a great service to have. In Personal Chef - The Newsletter I'll be bringing you all the practical tips, tricks and outside-the-box thinking around breaking into the business, finding a personal chef and building your niche in the PC world.
Taking a Class to Boost Your Business
There are always great reasons to take classes, but did you know that it could be one of the best business building exercises you can do? Here's how.
The Art of Selling - Listening
This is the third article in the series, The Art of Selling. This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! The previous articles covered prospecting and phone skills.
The Art of Selling - Phone Skills
Assuming you have done your homework in identifying a future prospect, you are ready to make the initial phone call, and guess what? You are going to run into voice mail.
The Art of Selling - Prospecting
This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! This first article will cover prospecting, past customers, current customers and sources.
Youtube To Boost Your Personal Chef Business
YouTube can be the boost your personal cheffing business can use to not only succeed, but to flourish. Here's how.
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